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SAP C-C4H63-2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Data Activation: This module of the exam, focuses on the activation of customer data for various business purposes. SAP Customer Data Solutions Consultants should understand how to leverage unified customer profiles for marketing, sales, and service activities.

Topic 2

SAP Customer Data Platform: SAP Customer Data Solutions Consultants are expected to demonstrate comprehensive knowledge of the SAP Customer Data Platform. This domain covers the platform's core functionalities, including data collection, unification, and activation.

Topic 3

Managing Clean Core: This section of the exam measures the skills of SAP Customer Data Solutions Consultants and covers the management of Clean Core in SAP systems. It comprises understanding the principles of maintaining a clean core, which involves keeping the central system free from custom modifications. The exam may assess the ability to implement clean core strategies effectively while ensuring system integrity and performance.

Topic 4

Implementing B2B: In this final section, the main focus is on implementing SAP Customer Data Solutions in business-to-business (B2B) contexts. SAP Customer Data Solutions Consultants should understand the unique challenges and requirements of B2B customer data management.

Topic 5

Identity Resolution: Identity resolution is a crucial aspect of customer data management, and this section evaluates the consultant's proficiency in this area. It covers techniques and tools used to identify and link customer data across different sources and touchpoints.

Topic 6

Insights: The Insights section of the exam evaluates the consultant's ability to extract meaningful insights from customer data. It covers analytics capabilities within the SAP Customer Data Platform and how to use them effectively. Candidates should be able to create and interpret various types of reports and dashboards.

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SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Sample Questions (Q33-Q38):

NEW QUESTION # 33
Which scenario represents an implicit reason for processing personal data in SAP Customer Data Platform?

A. Signing an agreement to a website's terms and conditions
B. Saving a customer's home address to deliver a purchased product
C. Processing a customer's name and phone number for a product warranty
D. Subscribing to email communications through explicit consent

Answer: B

NEW QUESTION # 34
Which of these activation methods can be used with actions?
Note: There are 2 correct answers to this question.

A. Audiences
B. CX milestones
C. CX flows
D. CX journeys

Answer: C,D

NEW QUESTION # 35
Which of the following statements describe merge rule functionality?
Note: There are 2 correct answers to this question.

A. Merge rules can be applied to non-identifier fields.
B. In the Unified Customer Profile, you can decide if more than one value is saved for an attribute.
C. Merge rules can only be used with the Unified Customer Profile type.
D. If a data conflict occurs, you can decide if a new customer profile is created or the event data is discarded.

Answer: B,D

NEW QUESTION # 36
You are importing birthday data into SAP Customer Data Platform. What kind of preprocessing can you apply to the birthday attribute? Note: There are 2 correct answers to this question.

A. Transformation
B. Verification
C. Normalization
D. Validation

Answer: A,D

NEW QUESTION # 37
What are the three core pillars of SAP Customer Data Platform? Note: There are 3 correct answers to this question.

A. Optimize
B. Respect
C. Modulate
D. Activate
E. Unify

Answer: B,D,E

Explanation:
The three core pillars of the SAP Customer Data Platform are designed to provide a comprehensive framework for managing and leveraging customer data effectively. These pillars are:
C . Activate: This pillar emphasizes the platform's capability to utilize customer data to drive personalized engagements across various channels. Activation involves leveraging the unified customer profiles to trigger relevant actions, communications, and experiences tailored to individual customer needs and preferences.
D . Respect: Central to the SAP Customer Data Platform, this pillar underscores the importance of managing customer data with respect to privacy and consent. It involves ensuring that all customer data is collected, stored, and used in compliance with data protection regulations and individual consent preferences, fostering trust and transparency in customer relationships.
E . Unify: This pillar focuses on the platform's ability to consolidate data from multiple sources into a cohesive and comprehensive view of the customer. Unification involves integrating disparate data silos to create a single, unified customer profile that provides a 360-degree view of each customer, enabling more informed decision-making and personalized customer experiences.
Together, these pillars form the foundation of the SAP Customer Data Platform's approach to customer data management, supporting businesses in delivering personalized, respectful, and cohesive customer experiences.
Reference:
SAP Customer Data Platform documentation on the platform's core capabilities and principles.
Best practices for leveraging the core pillars of the SAP Customer Data Platform to enhance customer engagement and data management strategies.

NEW QUESTION # 38
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